Baggu Bags: Creating a Cult Obsession
Product Launch, Influencer Marketing, Media Relation Program
Capitalizing on the chic, eco-friendly alternative to the plastic shopping bag, Baggu asked to stay ahead of the curve and establish a presence among young, hip consumers.
Hoping to capitalize on their chic, eco-friendly alternative to the plastic shopping bag, Baggu Bags sought out Big Picture PR to help them stay ahead of the curve and establish a presence among young, hip consumers. Big Picture PR developed a multi-layered media campaign combined with a special celebrity program in order to secure Baggu’s place as the darling of the eco-shopping bag arena.
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“Big Picture PR also leveraged holiday gift guide opportunities by creating a campaign around Baggu’s double-duty function as a creative way to gift-wrap presents.”
Big Picture PR began by introducing Baggu to the media through its editorial previews. Editors got a first-hand look at the product, and had the opporutnity to use the bags throughout the event to carry lookbooks and other giveaways. These editorial previews combined with continued media outreach brought Baggu coverage on The Today Show, Real Simple, People StyleWatch, and many other top tier outlets. Big Picture PR also leveraged holiday gift guide opportunities by creating a campaign around Baggu’s double-duty function as a creative way to gift-wrap presents. In addition, Big Picture PR secured an exclusive partnership with a celebrity gifting suite at the Sundance Film Festival that exposed the brand to A-list celebrities. Baggu was the official swag bag for all stars attending the event – signaling the product’s arrival on both the media and celebrity circuits.
FROM THE CLIENT
‘BigPicture PR has successfully placed us in notable publications such as People Style Watch, Real Simple, Fitness Magazine, Good Housekeeping, and many more. Their Editorial Previews in NYC have brought our collection to the attention of top notch editors.’
JOAN SMITH, BAGGU HEAD OF MARKETING