Big Picture PR - San Francisco, New York, Los Angeles

Big Picture PR works with clients that inspire us.

We develop company and product launches based on a storyline format
that engages the media, and influencers and creates momentum

Market Segments

Big Picture PR works with clients that inspire us, who we grow and grow with. We develop brand strategies and communications campaigns based on a storyline format that engages the media, Influencers, and each client’s intended target audience to drive momentum and awareness. Each creative campaign is strategically and artfully developed to optimize and position each brand for success. Our storylines attract audiences and create a measurable impact for the brands we work with. We craft our clients written and visual communications strategies to inform and develop innovative campaigns that are current and engaging, attracting top-tier national media and influencer marketing partners.

Market segments we specialize in:

  • FASHION + ACCESSORIES
  • LIFESTYLE E-COMMERCE
  • DESIGN: INDUSTRIAL + INTERIORS
  • VENTURE CAPITAL
  • FOOD + BEVERAGE
  • HEALTH, WELLNESS + FITNESS
  • BEAUTY
  • CONSUMER PRODUCT + RETAIL TECH
  • CSR IMPACT + SUSTAINABILITY

Our Services

We tailor each client campaign, offering a unique and highly specialized approach.

Big Picture PR works closely with our clients to develop imaginative and effective public relations programs tailored to their goals. We develop customized communications programs enriched by our diverse network and bi-coastal presence with offices in San Francisco, Los Angeles and New York. We tailor each client campaign, offering a unique and highly specialized approach.

STRATEGIC COMMUNICATIONS
  • Media Relations Strategy & Outreach
  • Product Placement
  • Digital PR and brand building
  • Launch Strategies
  • Affiliate marketing optimization
INFLUENCER MARKETING
  • Influencer marketing seeding and campaign strategies
    Campaign design + development
    Identification of influencers
    Influencer management and negotiation for brand campaigns (paid + seeding)
EXPERIENTIAL ACTIVATIONS & PRESS EVENTS
  • Experiential events – creative concept + producing + execution
  • Brand campaign retail partnership development + production
  • Editorial Previews and 1:1 Editorial Meetings
  • Fashion Show concept + production + attendance
MARKET BRAND STRATEGY & DEVELOPMENT
  • Pre-launch brand development
    (Product  Development to Marketing Strategy to Execution)
  • Brand Strategy & Re-Invigorating + Repositioning
  • Design Direction
  • Experiential Marketing Campaigns
  • Influencer Engagement and Collaborations
  • Celebrity Licensing & Endorsements
  • Strategic Paid Media Initiatives
STORYTELLING + CONTENT CREATION
  • Social Media Strategy
  • Content Creation
  • Community Management
  • Brand campaign copy development
  • Copywriting for websites + collateral
  • Collateral Materials Development & Production
  • Lifestyle Brand Photo Shoots
  • Campaign Video Direction and Production
STRATEGIC CSR PARTNERSHIPS
  • Global Green
  • BCRF
  • PNOC 
  • Dress for Success
  • Baby2Baby
  • Proteus
  • Susan G. Komen
  • St. Jude
  • Fight CRC
  • El Foundation