BRAND Ecommerce SITE LAUNCH
The London based Arcadia Group (TopShop, Miss Selfridge, Dorothy Perkins, et al) approached BigPicture PR to lead the launch of the US e-commerce site for the brand. Wallis boasts 180 retail stores in the UK and is known for its high street, fast fashion style targeted to the 35-45 year old demographic of women seeking sophisticated style with a reasonable price range. BigPicture PR was chosen to launch Wallis to the US market, with a sole focus on top-tier national print and online media, and key Influencers to drive US e-commerce sales.
“The extensive exposure has increased US sales for Wallis and has secured Wallis a spot firmly in the editors minds as they choose products to feature for their pages.”
BigPicture PR secured top tier national media on a weekly basis – from InStyle, to Redbook, Real Simple, WWD, Refinery 29, PeopleStyleWatch, The Today Show and more in total over a course of a year over 560 meaningful press placements that drove the brand’s awareness and sales. The extensive exposure has increased US sales for Wallis and has secured Wallis a spot firmly in the editors minds as they choose products to feature for their pages. As fashion influencers dominate the fashion space, lending credibility to buying purchases among consumers, BigPicture PR organized a US ambassador role and contest among fashion Influencers vying to become the next fashion Influencer. An Influencer was sent to the UK as the prize for the fashion Influencer with the most votes who was most suitable to the brand. Sales during this particular campaign increased 100% and the company saw an increase of traffic by 50% in this time period. The Influencer contests have continued, and most recently BigPicture PR teamed up with the London NYC hotel and Wallis to send a fashion Influencer to NY Fashion Week to chronicle street style, further raising the profile of Wallis as a contender in the US fashion market.
FROM THE CLIENT
‘I had the pleasure of working with Big Picture PR to promote Wallis’ US ecommerce proposition. Amy, Chelsea and the team were incredibly passionate, proactive and hard-working, constantly coming up with great new ideas for us to test in order to build brand awareness for Wallis. They secured an excellent amount of coverage and some great results for the brand. I wouldn’t hesitate to recommend.’’
KAT WINN, DIGITAL MARKETING MANAGER, WALLIS, (ARCADIA GROUP)