Vionic

Media Relations – Influencer Marketing – Brand Strategy – Talent Procurement & Management – Press and Consumer Events

Big Picture PR launched, refined, and built the Vionic brand through a strategic brand build amongst the media as the leading ‘good for you’ comfort shoe garnering coverage with a PR DNA amongst the most prestigious and influential media outlets through our eleven-year partnership with Vionic. From the brand’s inception to exit, and beyond, Big Picture PR developed impactful, creative, and engaging media campaigns for Vionic courting the media and building relationships through our highly effective press strategies, bringing on experts and partnerships, and curating and producing press events and building media and publishing. Big Picture PR placed Vionic globally with a priority of top-tier coveted media in Hearst, Conde Nast, DotDash Meredith publishing titles amongst the world’s most recognized media publications – CNN, Oprah’s Favorite Things list year after year, Today Show, Good Morning America, Esquire, Vogue, Well + Good, Travel + Leisure, Wall Street Journal, New York Times, GOOP, Refinery 29, Shape, Prevention, Good Housekeeping and many, many more.

Amy and the Big Picture PR team have worked with our brand for 10+ years. I have been part of that team over the last 4 years and worked closely to continue the momentum in establishing our lifestyle brand with key editors, partners and consumers. Amy and her team continuously brought new ideas to the table to keep a high-level of freshness and innovation, all while upholding their professionalism and ability to react to ever-changing trends.

Stephanie Seufert,
Director, Brand Marketing

Further Big Picture PR served as Vionic’s influencer marketing campaign agency developing seeding campaigns amongst over 1500 influencers and conceptualizing and negotiating partnerships with talent agencies with macro influencers to bring the brand to diverse, impactful audiences to continue to evolve and grow the brand as the brand evolved in style and tone of voice appealing to a multi-generational audience seeking style, fit and function. This partnership resulted in our agency managing end to end influencer marketing, strategy, planning and content creation amongst the influencers, creating a chorus that shared authentic, and entertaining user generated content from style influencers, to wellness influencers.

Big Picture PR ideated, strategized and created campaigns amongst celebrities, philanthropic organizations such as Dr. Andrew Weil, Global Green, Dress for Success, Fabien Cousteau’s Proteus, Susan G. Komen Foundation, Breast Cancer Research Foundation, Kerry Washington and CAA’s Philanthropic division and others to create alignments with the ethos of the brand to support “wellness from the ground up” in individuals lives and in the organization that supported the ethos of the brand from launching the first sustainable collection with Fabien Cousteau and Proteus, to supporting women with a breast cancer fundraising product campaign and creating opportunities for women with the support and co-campaign with Dress for Success.