Over the past eight years, Big Picture PR partnered with Liverpool Style to successfully launch and elevate the brand within the competitive fashion industry. Our strategic approach encompassed a comprehensive public relations strategy focused on developing compelling brand narratives and securing extensive media coverage across major fashion media – InStyle, People, Oprah Daily, Good Morning America, Who What Wear, Travel + Leisure , Forbes and many more. Through strong relationships with key journalists and editors, we orchestrated impactful product placements and organized engaging New York media events that generated significant buzz around the brand.

In addition to traditional PR efforts, we harnessed the power of influencer marketing, collaborating with over 150 influencers to authentically connect with target audiences. This included sponsored content, social media takeovers, and community engagement initiatives, resulting in a 40% increase in social media engagement and a substantial boost in brand visibility. Our social media strategies further amplified Liverpool Style’s messaging, fostering a vibrant community of followers who resonate with the brand’s values.

Key Achievements:

• Over 300 media placements in leading fashion publications like Today.com, InStyle, Vogue, Elle, Oprah Daily

• 150+ influencer partnerships resulting in a 200% increase in brand awareness.

• 150% year-on-year sales growth driven by strategic marketing campaigns and collaborations with Global Green, actress Lis Rohm, macro influencer Caitlin Covington, Kristen Taekman and more.

This successful partnership showcases Big Picture PR’s commitment to innovative strategies that align with Liverpool Style’s vision, ensuring sustained growth and recognition in the fashion landscape.