GQ Magazine and Guess teamed up to promote community and giving at the Guess San Francisco retail store. They hired Big Picture PR to bring the event to life with relevant and buzz-worthy hosts, a fashionable guest list, the perfect charitable tie-in, and meaningful local media coverage.

Big Picture PR identified a luminary on the local fashion circuit and a renowned chef with the Michael Mina Group as ideal tastemakers to spearhead the event. Harnessing the elite of the culinary culture with the high-energy style scene in San Francisco, Big Picture PR packed the store with handpicked consumers and trendsetters who tasted divine bites from Living Room Events and wine provided by Verge and Courier while DJ Solomon set the mood with his eclectic sound. Based on publicity garnered through publications such as 7×7 Magazine, 944 Magazine and the San Francisco Chronicle, as well as the money raised for Alameda County’s local branch of Kids on the Move — a nonprofit group that encourages the social, intellectual and health development of low-income children — both GQ and Guess scored a rousing success.