Frockhub: Style App
INFLUENCER MARKETING CAMPAIGN
The Brief:
FrockHub’s mission was to allow users to brand themselves as a unique boutique in which they can benefit from a revenue sharing model without having to invest in purchasing inventory and products. The user directly benefited from the sales made within the app of the clothes featured within their boutique. As the clothes are sold directly from retailers, the retailers offer Frockhub a commission on each purchase. A part of the pre-launch phase, FrockHub offered the influencers 100% of commission with stores involved such as Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Bergdorf Goodman, Burberry and Gucci and more.
“Big Picture PR secured over 300 influencers in a pre-launch period to download the app and be a part of our Frock Squad,”
The Idea:
Big Picture PR led FrockHub through an influencer marketing campaign for a brand-new app that facilitates a peer-to-peer marketplace for luxury clothing and accessories. Targeting and engaging social media influencers and Influencers that were aligned with the FrockHub brand, Big Picture PR developed an exclusive style council, the “Frock Squad” inviting these early adopters of the brand to lead the brand awareness and influence in spreading the word about FrockHub, establishing the brand as first to market to further involve influencers, and celebrities and investments rounds in the shopping app for fuel its launch phase.
The Action:
Big Picture PR secured over 300 influencers in a pre-launch period to download the app and be a part of our Frock Squad, posting on Instagram and sharing their experience with the app. Big Picture PR managed all social media content and grew the following and engagement during the launch phase.