Floatley: Creating a Demand for A DTC Bra Brand

Big Picture PR launched a ‘feel good’ line of bras developed by an all-female founding team who delved into the research to come up with the ‘It’ bra – Floatley’s signature Cozy Adjustable Bra for Big Picture PR to form a campaign around the media’s selection of ‘The Best’ bras on the market. Big Picture PR secured Floatley in national top-tie editorial placements featuring Floatley in Vogue, Real Simple, GOOP, Refinery 29, Today, WWD, ELLE, Good Morning America, Cosmopolitan, Oprah Daily, Women’s Health Awards and more establishing Floatley as must-have everyday bra and cozy comfort line to communicate the brands essence, to “feel good, feel Floatley

Big Picture PR further developed the campaign by creating social content for Floatley’s social media channels setting the mood and tone for the brand and engaging a cadre of social influencers monthly to wear and tout the benefits of Floatley amongst a curated group of influencers that evoked the ‘feel good, feel Floatley’s motto incorporating the product in their daily lives from lounging, to yoga, to maternity and postpartum styles raising awareness, increasing social following, and engagement with the Floatley audience.