About Us
Who we are
We raise awareness, realize dreams, build business and inspire impact for our celebrated clients who range from market leaders to emerging, entrepreneurial, direct-to-consumer brands.
Storytelling and brand differentiation is at the core of our approach. It’s how we connect and bond. How we empathize. How we soar. In a world of people who are constantly plugged in and looking to engage, storytelling it’s at the core of how great brands become relevant and endure.
As a next-generation agency of PR professionals, digital marketers, brand builders, content creators, and go-to-market strategists, we think holistically while obsessing over the details, details that rise above the overwhelming noise in today’s market. We engage our vast network of creatives, producers, media and influencers to create strategic, stand out campaigns that build brands while leveraging creativity and influence consumer and industry awareness. We work as a truly invested partner with our clients, thinking like a CMO with the hustle of a start-up.
What we are up to
We see the big picture, and are not your typical PR agency. We take things personally, and make them personal for you and your customers. We cultivate brand loyalty by building customized teams of experts with key skill sets and relationships to create successful outcomes for your brand. Our strategies are developed with top-tier press channels and influencers to curate and create one-of-a-kind experiences, strategic partnerships, and wide-spread impact across all touchpoints to connect your brand to the spirit of your customer. So whether you’re an emerging brand or the market leader, we stay engaged with you so the world does too.
We Connect
- Brand loyalty
- Connecting to the spirit of the consumer
- Staying relevant to B2B market segments to establish a market leadership position
To us, brand loyalty is a three-way street. You stay top of mind in everything we do, and pass that spirit onto the consumer or B2B market segment so you’re top of mind to them.
Amy Cunha
President + founder
Amy Cunha is an expert PR strategist for consumer lifestyle brands. Amy brings twenty years experience in public relations and branding to her PR clientele. She launched BigPicture PR in 2004.
Specializing in global and national public relations campaigns, Amy’s expertise comes from launching and building hundreds of brands in the consumer lifestyle sector: fashion, accessories, design, footwear, health, wellness and beauty, and consumer tech. Amy is committed to delivering recognition and results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, influencers and consumers, in turn maximizing publicity, building influence and exposure for her clients.
Client experience includes creating and executing public relations campaigns for emerging brands Brilliant Earth and Baggu, to established brands, such as London’s high-street brands of the Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) and Ted Baker to one of the world’s leading design strategy firms, Lunar Design.
Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a boutique PR agency. She has a unique background of developing high-level strategy and messaging while producing multi-million dollar, award winning media campaigns for democratic presidential candidates and numerous U.S. Senatorial races while at a prominent media strategy firm.
She has worked extensively with the media securing features, profiles and product placements with established contacts at top-tier publications such as Fast Company, The New York Times, Refinery 29, O, The Oprah Magazine, Allure, The Dr. Oz Show, Lucky, InStyle, Real Simple, GOOP, Vogue, Elle, WWD, Wall Street Journal, W, Travel + Leisure, Shape, Harper’s Bazaar, Nylon, Marie Claire, Self, Cosmopolitan, CNN, Good Morning America, The Today Show, The Rachael Ray Show, CBS Evening News, and NPR amongst many others.
Amy has a BA from UC Berkeley where she studied Comparative Politics.