Who we are

Big Picture PR is a next-generation brand building agency. We are leading experts in developing and growing consumer lifestyle brands through public relations, influencer relationships, digital marketing, brand development, content creation, and creative communications.

We raise awareness, realize dreams, build business and inspire impact for our celebrated clients who range from market leaders to emerging, entrepreneurial, direct-to-consumer brands.

Storytelling and brand differentiation is at the core of our approach. It’s how we connect and bond. How we empathize. How we soar. In a world of people who are constantly plugged in and looking to engage, storytelling it’s at the core of how great brands become relevant and endure.

As a next-generation agency of PR professionals, digital marketers, brand builders, content creators, and go-to-market strategists, we think holistically while obsessing over the details, details that rise above the overwhelming noise in today’s market. We engage our vast network of creatives, producers, media and influencers to create strategic, stand out campaigns that build brands while leveraging creativity and influence consumer and industry awareness. We work as a truly invested partner with our clients, thinking like a CMO with the hustle of a start-up.

What we are up to

We see the big picture, and are not your typical PR agency. We take things personally, and make them personal for you and your customers. We cultivate brand loyalty by building customized teams of experts with key skill sets and relationships to create successful outcomes for your brand. Our strategies are developed with top-tier press channels and influencers to curate and create one-of-a-kind experiences, strategic partnerships, and wide-spread impact across all touchpoints to connect your brand to the spirit of your customer. So whether you’re an emerging brand or the market leader, we stay engaged with you so the world does too.


We Connect
  • Brand loyalty
  • Connecting to the spirit of the consumer
  • Staying relevant to B2B market segments to establish a market leadership position

To us, brand loyalty is a three-way street. You stay top of mind in everything we do, and pass that spirit onto the consumer or B2B market segment so you’re top of mind to them.

Amy Cunha

President + founder

Amy Cunha is an expert PR strategist for consumer lifestyle brands. Amy brings twenty years experience in public relations and branding to her PR clientele. She launched BigPicture PR in 2004.

Specializing in global and national public relations campaigns, Amy’s expertise comes from launching and building hundreds of brands in the consumer lifestyle sector: fashion, accessories, design, footwear, health, wellness and beauty, and consumer tech. Amy is committed to delivering recognition and results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, influencers and consumers, in turn maximizing publicity, building influence and exposure for her clients.

Client experience includes creating and executing public relations campaigns for emerging brands Brilliant Earth and Baggu, to established brands, such as London’s high-street brands of the Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) and Ted Baker to one of the world’s leading design strategy firms, Lunar Design.

Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a boutique PR agency. She has a unique background of developing high-level strategy and messaging while producing multi-million dollar, award winning media campaigns for democratic presidential candidates and numerous U.S. Senatorial races while at a prominent media strategy firm.

She has worked extensively with the media securing features, profiles and product placements with established contacts at top-tier publications such as Fast Company, The New York Times, Refinery 29, O, The Oprah Magazine, Allure, The Dr. Oz Show, Lucky, InStyle, Real Simple, GOOP, Vogue, Elle, WWD, Wall Street Journal, W, Travel + Leisure, Shape, Harper’s Bazaar, Nylon, Marie Claire, Self, Cosmopolitan, CNN, Good Morning America, The Today Show, The Rachael Ray Show, CBS Evening News, and NPR amongst many others.

Amy has a BA from UC Berkeley where she studied Comparative Politics.

Paula Alvarez


Paula has over a decade of managing client reputations and creating top-of-mind awareness for a broad range of national and international business-to-business companies in the fields of consumer lifestyle, technology, professional services and financial services. A skilled public relations practitioner with an in-depth knowledge of the media, Paula has a proven track record for garnering attention for her clients in the international, national, local, and vertical media outlets. She is a passionate entrepreneur and problem-solver and is continuously seeking out new ideas and new approaches to enhance and provide highly creative and responsive (engaged) client service.

Prior to her work with Big Picture PR, Paula worked as a PR consultant with technology and professional service firms focusing on strategic planning and strategic business development. Her work included thought-leadership and brand awareness programmes as well as launching activities, events and customer relations.

Alana Cowen

Senior Media Relations Specialist

Based in New York City, Alana is a dynamic, results-oriented media relations professional. With more than seven years of experience in the public relations industry, Alana has had proven success in developing and implementing effective press strategies for globally-recognized clients for consumer health, lifestyle, fashion, parenting, beauty and non-profit brands.

Skilled in planning and executing long-term media goals for national consumer campaigns, Alana has provided strategic media counsel for numerous client initiatives, inclusive of national press announcements, special events, product launches and celebrity media activations.

Prior to joining Big Picture PR, Alana was a senior media specialist at Edelman Public Relations in New York City where she implemented effective media tactics for clients in the health and wellness space focused on national consumer media. During her time at Edelman she also spear-headed media relations efforts for the launch of the American Lung Association’s award-winning, national consumer initiative, LUNG FORCE.

Alana graduated from Fordham University’s school of Journalism at Lincoln Center with a major in public relations.

Koren Nelson

Creative / Design Director

As a creative director and multi-disciplinary designer, Koren’s career spans 20 years working simultaneously in every aspect of branding, interior, and product design. Committed to making GOOD brands GREAT, she launches products and brands for startups, non-profit organizations, Fortune 500 industry leaders, and venture capitalists that stand for more than the bottom line, guided by innovation and social responsibility.

She has worked both independently and with award-winning agencies, Known, Upshot, and EURO RSCG, as well as consulting in the U.S., Europe, Africa. Her vast experiences touch every market segment including beauty, fashion, finance, food & beverage, hospitality, wellness, technology, and non-profit organizations.

Born an innate creator with a social entrepreneurial spirit, Koren believes that we are all made for more—each of us destined to use our passion and talents to uplift businesses, one another, the planet, and the world.

Celebrated clients include Absolut, Allergan, Coca-Cola, Coffee Bean & Tea Leaf, Grubhub, Goal 17 Partners, LA Opera, Love Beauty & Planet, Nova Botanica, PepsiCo, Skybridge Capital, Sushirrito, Universal Music, UN Women LA Chapter, The History Co:Lab, YWCA and dozens more.

Koren holds a Bachelor of Arts degree in Graphic Design and Fine Arts from Simmons College in Boston.